King Of The Fives is an independent sports brand supported by the SE Dons football star Scott Guichard aka ‘King Of The Fives’.
Scott Guichard is a skilful footballer who is the ‘King’ at cage football. He came to me with an open brief that he wanted to launch a clothing brand. The crown represents the ‘King’, and the crest feel nods to a club football badge. The 5 icon itself has 2 unique cuts that represent Scott’s fast movement on the ball. This project was a proactive brief and wasn’t launched due to Covid.