Deal Jacker is an app designed and created by the Interactive Experience and Digital team at Iris Worldwide. The idea is pretty simple, although very effective and a great talking point. When you see a deal online or in-store, you can hover your camera over the deal using the Deal Jacker app, it will then reveal an even better deal from a fast food competitor.
My involvement with this was working with the creative team gavandmig.com to create a lock-up and all the visual replacement deals.