As a lifelong supporter of Charlton Athletic Football Club, I volunteered to design the new kit launches for the 21/22 season campaign - the Home, Away and the Third.

I had the pleasure of art directing the shoot for all three kits.

The Home and Away key visuals were displaying the full kit featuring a border of iconic Charlton locations along with some graphic elements taking cues from kit itself.

The club wanted the Third kit to have a different look and feel. I took an editorial approach using more stylised photos of the players whilst bringing in elements from the other visuals.